As a Designer at trivago, my impact on the marketing of the B2B division was significant. By defining and evolving the B2B product brand expressions, I ensured a consistent and compelling visual identity that resonated with our target audience. This branding cohesion helped establish trivago as a trusted and recognizable name in the industry, fostering brand loyalty among B2B partners and clients.

In creating and updating UI brand assets, I focused on enhancing the user experience and usability of our B2B products. 

Conceptualizing and designing communication materials for various products, platforms, and marketplaces allowed me to effectively convey the value and benefits of our B2B offerings. Whether through eye-catching visuals for product launches or engaging graphics for social media promotions, I played a crucial role in capturing the attention of potential partners and driving conversion rates.

Moreover, my contributions to B2B communication design and marketing extended beyond individual projects. I actively collaborated with cross-functional teams to align our marketing strategies with the company’s overall goals. This collaborative approach ensured that our B2B communication materials were not only visually appealing but also in line with trivago’s overarching brand strategy and marketing objectives.

Overall, my work as a Designer in trivago’s B2B division has made a tangible impact on the company’s growth and success in the industry. By combining creative expertise with a strategic mindset, I contributed to establishing trivago as a reputable brand, improving user experiences, and effectively communicating the value of our B2B products to the target market.

Here are some highlights of the work done during the years in the company: