Laurafilm
Web Design
Branding
2021
The client
Laurafilm, a renowned Italo-German movie production company based in Munich, has an impressive track record of producing films that have made cinematic history. Under the leadership of its president, Thomas Schühly, Laurafilm has worked with some of the best directors in the world, producing iconic films that have become cultural touchstones, such as “Name of the Rose,” “The Adventures of Baron Munchhausen,” and “Alexander.” With such a storied history, Laurafilm continues to be a major player in the film industry, producing groundbreaking works of art that inspire and captivate audiences around the globe.
Visual Identity/Logo re-design
For Laurafilm, we focused solely on redesigning their logo, giving it a more modern and contemporary look that better reflects their brand identity. While a full-scale brand identity project wasn’t necessary for their specific case, our team worked diligently to ensure that the updated logo was on par with industry standards and represented the company’s values and mission.
Website design and development
Laurafilm needed a website that would effectively showcase their extensive movie production history, highlighting their collaborations with some of the most famous actors and producers in the industry. Our team designed and developed a “business card” site that delved deeply into the life and story of the company’s founder, Thomas Schühly, and his impressive achievements. Through our careful attention to detail and meticulous research, we were able to create a website that not only reflects the company’s history and values but also provides a seamless user experience that effectively communicates their message to potential clients and partners.
Technologies
- WordPress
- Elementor
Brand identity /Logo redesign
The redesign of the Laurafilm logo was a key part of our work with the company, as it needed to reflect the modern and contemporary feel of the brand, while still paying homage to its long history in the movie production industry. By carefully reworking the existing logo, we were able to achieve a more sleek and sophisticated look, without completely departing from the recognizable identity that Laurafilm had already established. This update to their logo serves as a visual representation of the company’s commitment to staying current and relevant in an ever-changing industry.
Color scheme
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WordPress Website development
The new WordPress website we developed for Laurafilm was specifically designed to showcase their long and illustrious career in the movie production industry. I restructured and modeled the website based on their previous one, incorporating the new brand identity we created for them. The site’s narrative structure takes the user on a journey through Laurafilm’s history, highlighting their major collaborations with famous actors and producers, and the remarkable achievements they have made in movie history. The end result is a visually compelling and informative “business card” site that speaks volumes about the company’s legacy and reputation in the industry.
