Michele Pilli

Multimedia Creative Designer

Botqualis

Web UI Design

Brand Design

2019

The client

Botqualis In origin Testrobot, is a Quality Assurance tool that analyzes user behavior generates accurate user scenarios, and turns them into Automated End-To-End Tests.

The Problem
Still, in the beta testing phase Botqualis needed a modern and credible identity to be appealing to potential testers and investors. Communicating the product’s value proposition and core benefits in a clear and coherent visual experience is in many cases a key success factor, especially in the first phases of developing a new business idea like this one.

The Solution
Our partnership with Botqualis resulted in the ideation of a brand new identity concept, from naming to visual identity. A common passion for video games left much space for creative ideas to grow, inspired by SNES 90′ video game characters Kreablink gave life to a new mascotte logo, say hi to…

Communicate with your users

Botqualis is not just a cute smiley robot, he has an active part in communicating with users. When detecting errors during the testing phases he will make sure to bring the message to them.

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