Shiftspace
Web Design
Brand Design
2021
The client
Shiftspace is a startup that helps organizations and individuals thrive in an increasingly volatile, uncertain, complex, and ambiguous world (the so-called VUCA) by democratizing access to transformational technologies. Their mission is to shift behavior and mindset towards work and each other to enable successful organizational evolution. Shiftspace applies development principles and methods to entire teams, not just top performers, to set them up for success in the “New Normal.” They needed a new digital identity and website to better communicate their mission and services to potential clients.
Brand Visual Identity & Graphic system
To effectively communicate Shiftspace’s mission of democratizing access to transformational technologies, a new visual identity, and graphic system was required. I needed to create a unique and memorable brand identity that would differentiate Shiftspace from its competitors and better reflect its values and services with clarity.
Website design and development
To establish credibility with potential B2B clients and investors, Shiftspace needed a professional and visually appealing digital presence. I needed to create a website that effectively communicated Shiftspace’s services and mission, while also instilling trust and confidence in their target audience.
Technologies
WordPress
Elementor Pro
Brand identity
My process of developing brand identities involves a deep dive into the core values, personality, and mission of a company, through a series of brand workshops with the core team, and strategic research on the direct and indirect competitors. In the case of Shiftspace, this allowed me to define the core personality of the company, and to translate it into a unique and distinctive brand identity, using shapes and colors that would be instantly recognizable and memorable. This brand identity serves as a strong foundation for building a consistent and recognizable brand image, helping Shiftspace to stand out in its industry and attract the right clients and investors.
Color scheme
Shift oranges
#EE6F57
#FFEDDB
#F6F5F5
Space blues
#EE6F57
#03061F
#F6F5F5
WordPress Website development
The modern WordPress website we designed for Shiftspace was developed with the primary goal of presenting the company philosophy in a clear and engaging way, providing a comprehensive structure of their services, and introducing their expert team to potential clients and investors. By utilizing user-friendly design and intuitive navigation, I was able to effectively communicate Shiftspace’s unique approach to democratizing access to transformational technologies and empowering individuals and organizations to thrive in the “New Normal” and beyond.
